Privacy Statement


Privacy Statement

At Auric Systems International (“ASI”), we take your privacy seriously.  We developed this privacy policy to explain our information collection and use practices. We respect the confidentiality of personal information that identifies you and treat that information responsibly.  As described below, we do not authorize the selling or renting of your personal information to third parties for their business purposes.

By using our web site, you accept the practices that are described in this Privacy Statement, which is effective as of April 20, 2016 and is part of the Web Site General Terms and Conditions governing use of this site. We may change or add to this statement from time to time. When that happens, we will post the revised statement here. Your use of our site after changes to this Privacy Statement have been made constitutes acceptance of those changes going forward.

ASI is not responsible for the privacy policies or practices of the websites from which you access our site, sites to which we link, or any sites that are linked to our site.

This Privacy Statement tells you the types of customer information we collect, how we use that information and with whom we may share it, and how you can access or change information about you (such as your email address).  If you have questions about ASI’s privacy policy or practices, or if you would like more information, please contact us at

1. What personal information do we collect about our customers?

We collect the personal information that our customers tell us when you contact us via the internet, or use our site, license from us, or order a product or service, or to process an order, to register for a service, to provide you with a subscription, or to do business with us if you are a supplier or a business partner. When you request information from ASI, we may ask you to provide your name, address, telephone number, and email address.  If you place an order, we will ask you for financial information, such as a credit card number, and a billing and shipping address.

From time to time we may offer a contest, promotion, or survey, and you may complete an entry form.  We may collect additional information about you, including your social security number.

2. What other kinds of customer information do we collect?

Our system may also identify which browser, language, and Internet Provider you use to access our site. In addition, to help us understand the use of our site by our visitors and improve your browsing and shopping experiences, we automatically collect information as to how you were directed to the site, how you navigate around it, what products you browse, as well as your purchasing activities.  We may log certain information that your browser sends us, such as your IP address, access time, and referring Web site addresses, and we may collect information about the pages you view within our sites and other actions you take while visiting us.

3. How do we collect this information?

When you register with ASI, we compile the personal information you give us about yourself into an individual profile. We add other personal information about you to that profile as you give it to us. We also collect information about your purchases and other uses of our site as they are made.  We gather other information through the use of scripts, tags, Local Shared Objects (Flash cookies), and “cookies”.

4. What are “cookies” and how do we use them?  What are “web beacons”?

Cookies are small text files that allow a website to store on a computer an identification code associated with you which can later be retrieved and associated with your visit to the site. There are two types.  Session cookies terminate shortly after you close your Internet browser. Persistent cookies are stored on your hard drive until they expire or are deleted. Both types of cookies enhance our ability to serve you by recalling information about you such as your password, shopping preferences and shopping cart information.

Cookies can be placed on a user’s device by the owner of the site that is visited, or by a third party.   For example, if the website’s owner uses a third party to allow the visitor to purchase goods or services via the site, the e-commerce provider may place a cookie on that individual’s computer.

We may also use “web beacons” or “pixel tags” in conjunction with cookies.  A web beacon is typically a small transparent graphic that is placed on a web site or email.  We track how visitors arrive at our site and your browsing activities at our web site.  We use this information to compile sales and statistical data.

We understand that not everyone wants to permit the use of cookies. The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting cookies and how to disable cookies.

5. Must a visitor provide personal information to use the site?

Personal information is not required to access the site or navigate from web page to web page.  However, you will be asked to provide personal information if you request assistance or want to use our services.   Personal information is also required to request information or assistance from us or to take advantage of certain optional features of our site such as a contest.

6. What if a visitor does not want to provide information over the internet?

You may contact ASI by telephone at 1-603-924-6079.  We respect the confidentiality of your personal information as described in this Privacy Statement whether you provide it over the internet or by telephone.

7. How do we protect personal information?

All of your personal information is encrypted by Transport Layer Security (TLS) software when it is transmitted to us via the web. We maintain the servers that store this information in a secured cloud. We also truncate your credit card number to the last four digits when we communicate with you about your order.  We use encryption and tokenization.  No method of transmission over the Internet or method of electronic storage is 100% secure.  We cannot guarantee absolute security.

8. How do we use information about our customers?

We use your personal information to process your orders. This includes contacting you to confirm your order and fill the order via download or shipment to you. We may also contact you if we want to communicate with you about your order.

We will use your contact information to respond to requests for information.  We may send you E-newsletters or other promotional notices.  If you choose to participate in a contest or sweepstakes, we will use your personal information to administer and manage those features.

We may also use your personal information to improve our service to you and for other business purposes. For example, we periodically review customer information as part of servicing our accounts. We may also contact you from time to time to inform you of the services that we offer and to gather information about how we can improve them.

Finally, we analyze information we obtain from cookies and web beacons concerning our customers’ access and navigation of our site and their browsing and purchasing activities to improve our services and enhance our customers’ shopping experiences.

9. How do we share customers’ personal information with third parties?

In order to process your orders and requests, we make your name, address, and sometimes your e-mail address or telephone number available to other entities such as credit card companies and package delivery services.

We may use third party agents, consultants and contractors to perform business functions on our behalf, including customer service, account servicing, customer research, marketing, provision of IT services and records maintenance. We give these entities access to our customers’ personal information to perform these functions for us and do not authorize them to use that information for any other purpose.

Additionally, we share personal information about you when you voluntarily use certain optional features of our site.  If you participate in a contest or sweepstakes, we may share the information you submit with others assisting us in the administration of that feature.

It is possible that ASI or part of its business or one of its affiliates could merge with, acquire or be acquired by another business entity and your personal information could be among the assets transferred. If this occurs, you will be notified of the change by e-mail or notice on this site.

We reserve the right to share personal information about you with our affiliates in the course of our business operations. We also reserve the right to share personal information about you as required by law or in cooperation with legal authorities and to enforce the Web Site General Terms and Conditions governing use of this site or to protect the rights, property, or safety of ASI and its customers.  We reserve the right to use non-confidential information in any manner we feel appropriate.

10. How do we share other customer information with third parties?

We may share non-personal non-individually identifiable information about our customers with the group of people with whom we share personal information, as well as with other third parties such as vendors, advertisers and marketing firms.

11. How can visitors to our web site check or change information we collect about them?

You can opt out of ASI’s use of cookies to recall information about you by setting your browser not to accept cookies or to disable cookies.

You may send us updated information via email.  You can also change personal information such as your shipping address or payment method when ordering.  You can subscribe to or unsubscribe from E-newsletters and other promotional notices by sending us an email with your instructions to

Our Customer Service Representatives are also ready to assist you in checking or changing your personal profile or removing your name from our contact lists.  To do so, you may contact ASI by telephone at 1-603-924-6079.

You may also send us instructions to:

Customer Service

Auric Systems International

PO Box 458 / 85 Grove Street

Peterborough, New Hampshire 03458-0458  USA

Revised April 20, 2016

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